Revenue & accounts
Grow
- On-Premise Chain Account Management
- Contract Negotiation
- Chain Business Reviews
Evidence Grew a Sodexo account from approximately $18,500 to more than $260,000 in annual revenue within one year.
San Diego, CA · Southern California Beverage & Hospitality Development
Ross Rogers
On-Premise Key Account Manager
20+ years turning relationships, field execution, and account intelligence into durable growth across Southern California.
Profile
Field execution,
built to repeat.
Relationship leadership is the throughline. The differentiator is turning that trust into measurable, repeatable account growth.
Relationship-driven, execution-focused sales leader with 20+ years in sales and brand management, key/chain account management, and hospitality business development across Southern California. Proven ability to grow revenue inside major restaurant, hotel, and hospitality accounts by connecting supplier strategy with field execution, training sales teams, and building the systems that make good work repeatable. Certified Cicerone Beer Server with deep craft beverage industry expertise.
- 20+
- Years building accounts, brands, and sales teams
- $18.5K → $260K
- Annual account growth delivered in one year
- 180
- Supplier brands represented across the region
Skills
Skills that
show up daily.
Three connected capabilities—each grounded in the work, not presented as an isolated keyword.
Programs & partnerships
Activate
- Supplier & Distributor Partnerships
- Program & Mandate Activation
- Hospitality & Hotel Programming
- Craft Beer Industry Expertise
Evidence Turns supplier strategy into placements, mandates, hotel programs, field activation, and repeatable execution across Southern California.
Teams, data & systems
Operate
- Sales Team Training & Leadership
- Business Intelligence (VIP/iDig, Excel)
- Sales Systems & Process Design
Evidence Designed two internal sales systems in 2026 that are now being validated and rolled out by the team.
Experience
Twenty years
on the territory.
A reverse-chronological record of account growth, team leadership, and systems built in the field.
On-Premise Key Account Manager
Sunset Distribution (formerly Stone Distributing Co.)
- Primary point of contact and relationship owner for all on-premise chain and hospitality accounts across Southern California, including groups such as Cohn Restaurant Group, Yard House, Finney's, Wood Ranch, and Dog Haus, plus hotel and entertainment venue programs
- Sunset represents roughly 180 supplier brands regionally, a significantly larger portfolio than Stone Distributing alone
- Grew a Sodexo account from approximately $18,500 to more than $260,000 in annual revenue within one year
- Build chain-wide placements, mandates, and house-beer/draft/package programs from strategy through field activation
- Conduct chain business reviews using VIP and iDig (adopted since joining Sunset) to identify current placements, lost business, distribution gaps, and expansion opportunity
- Designed and built two internal sales systems in 2026, now being validated and rolled out by the team: a Chain Intelligence Portal standardizing placement protection and flex-space opportunity identification, and an On-Premise Program Database centralizing supplier program data for the field
- Lead hotel blitzes, supplier summits, and sales rep training on new program rollouts
- Negotiate contracts and pricing to protect and grow account profitability
- Retained full book of business through the Stone Distributing → Sunset Distribution acquisition; hired into the continuing role at Sunset in June 2025 as part of that transition
Sales Representative & Area Sales Manager
Stone Brewing Co. / Stone Distribution Co.
- Supervised and coached an 11-person team of sales representatives and field sales support
- Built and maintained relationships with key on-premise accounts across the territory
- Executed sales strategies that met and exceeded territory growth objectives
- Analyzed market data to identify trends and optimize sales performance
- Partnered cross-functionally to drive distribution visibility and promotional execution
Independent Sales Consultant
Self-employed / Contractor
- Secured contracts for architectural signage and environmental graphics
- Managed production to ensure quality and compliance; acted as liaison among developers, architects, and municipalities
- Exceeded personal sales goals through proactive client management
Account Executive
Integrated Sign Associates
- Managed client accounts and developed new business
- Led national brand rollouts and ensured seamless execution
- Analyzed sales data to improve strategies and meet objectives
Sales & Brand Manager
Tuned In Sports Inc.
- Oversaw brand management and cross-functional team operations
- Developed and executed sales and marketing strategies; managed pricing, product development, and promotional campaigns
- Led national trade show participation and product promotion
Sales Manager
Thomas Simon Inc. / Redley Surfing Products
- Managed 13 sales representatives across the U.S.; exceeded revenue goals through client acquisition and retention
- Represented the brand at national trade shows; developed marketing materials and managed inventory control
Credentials
What's
on record.
The formal record behind two decades of practical sales, hospitality, and brand experience.
Certification
- Certified Cicerone Beer Server
Education
- Cabrillo College — Business
Next conversation
Continue the
conversation.
For account leadership, Southern California hospitality development, or a closer look at the complete record.